Strategic Media Assets
The Asset Playbook — Big 3
Dunnigan
4930 County Road 99W
Strategy
Secure a "Single Payer" (County/State) for transitional or supportive housing.
Goal
Long-term stability, minimized management overhead.
Union Hotel
1028 2nd St, Old Sacramento
Focus
Solve the 2nd Floor (Restaurant/Bar/Kitchen) & 3rd Floor.
Capital Rule
Willing to invest $50k (2nd fl) + $50k (3rd fl) ONLY after tenant commitment.
Tension
Lease vs. Experiential Venue.
Arcade Building
1008 2nd St, Old Sacramento
Focus
Unblock the Basement/Event Use.
Immediate Action
Spend ~$10k to secure right-to-use and start collecting event deposits.
Blocker
Historic permitting constraints (approx. 60 days to clear).
